What kind of content rank higher on search engines?


As we all know, content is the king and if you want to create an SEO optimised website for yourself, you need to utilise your content wisely. By making proper use of the content, you will easily be able to become famous on search engine results. You will also be able to drive traffic towards your website and also increase the customer engagement rate. So, here we are going to discuss a few ways by which you will be able to create SEO optimised content for your website.

Use headers and subheaders: The content that you write for your website should be properly structured. Always try using headings and subheadings for your contents. This is going to make your content easy to read for your readers. People are also more likely to get engaged to content having headings and subheadings. You must also try using relevant keywords in the headers and subheaders. This is definitely going to make your contact popular. You can use Zutrix and more serp tools to understand which keyword is most relevant for the content that you post on your website.

Optimise the length of your content: Your content should be of appropriate length. Do not post too small content as it would mean that people would spend less time on your website. Your content should at least be 1500 words. This will help you to include sufficient number of keywords within the content of your website. However, do not write too lengthy content as well as it may end up boring your readers. Also, make sure that the content you write is of some value. It should be able to drive the attention of the readers towards your website.

Use your keywords well: When it comes to content marketing, you must make it a point to use your keywords wisely. You must incorporate keywords at relevant positions in your content. You can use a keyword research tool to find the most popular keywords in your niche. You can then place those keywords in your content strategically. You must always include keywords in the titles, headings and meta description of your website. Also, make sure that you have 2 to 3 keywords within the first 150 words of your content. You should also have keywords in the alt tags of your images. You can also visit advertisingcharts.com to know more about how to make your rank higher in search engines.

Optimise your images: Images have a very important role to play in making your content look interesting. People are far more likely to spend their time on websites that are attractive and has relevant photographs. You can easily optimise your images by adding keywords to the image file. You can also provide keywords in the alt tags of your images. You must also not forget to optimise the size of the photographs. Images that are too large will definitely take a longer time to load. This can also create the loading speed of your website to increase. The images should be as small as possible. They should also be of really good quality.

Your content should be easily shareable: Simply writing SEO friendly content is not enough. You must also make sure that the content is easily shareable. Only then will your content be visible to a larger audience. A very good way to make your content easily shareable to add social media buttons to your website. The social media buttons should be attractive and catchy. This is going to compel people to share your content on their social media profiles. This is definitely going to increase your audience and your business performance will also be greatly enhanced in a very short while.

These are some of the ways to make your content popular on search engines. You can also read the full SEO article to know more about content marketing strategies.